One stop shopping???

This is the wedding photo for Robert Franklin Manley and Pearl Osborn. You would never know by looking at them that they were married in a clothing store. We didn't know either...until we found a newspaper article.

I contacted the Decatur Genealogical Society to see if they had a photograph of the clothing store, or if they knew why it was a popular place for weddings. Unfortunately they couldn't help me with either request. So it remains a mystery. Why a clothing store? I wonder if their wedding clothes were rented or purchased?